Avenue Apparel
Logo Redesign
Why?
Client ‘s Request
Redesign logo for screen printing & embroidery company that specializes in contracted services, promo products, & souvenirs.
Design Services
- Branding Strategy
- Market Research
- Graphic Design
- Surveying
No One’s Goals
Design new logo that is more visually appealing & less literal of services.
Main Objectives
- One Color Logo
- Add Tagline/Services
- “Emblem” type of logo
Where?
New Orleans, LA
When?
July 2018 – 2 Week Timeline
How?
Client Discovery
Developed a “Brand Focus Sheet” which was sent to the client to get a sense of the his what, why, how and when.
Market Research
Went through dozens of screen printers websites to get a sense a where we could stand out, and what we could learn.
Brand Attributes
Performed a Mind Walking excercise to come up with a set of strong Brand Attributes.
Peer Review
We got the designer friends together, and gave our comps a sticker voting round. The winner rocked it!
What?
