Avenue Apparel
Logo Redesign
Why?
Client ‘s Request
Redesign logo for screen printing & embroidery company that specializes in contracted services, promo products, & souvenirs.
Design Services
- Branding Strategy
- Market Research
- Graphic Design
- Surveying
![](https://www.noonecreative.agency/wp-content/uploads/2018/08/aa_Logo_TopDouble-01.png)
Where?
New Orleans, LA
When?
July 2018 – 2 Week Timeline
How?
![](https://www.noonecreative.agency/wp-content/uploads/2018/08/NoOne_Icon_AA_LogoDesign-01.png)
Client Discovery
Developed a “Brand Focus Sheet” which was sent to the client to get a sense of the his what, why, how and when.
![](https://www.noonecreative.agency/wp-content/uploads/2018/08/NoOne_Icon_AA_LogoDesign-02.png)
Market Research
Went through dozens of screen printers websites to get a sense a where we could stand out, and what we could learn.
![](https://www.noonecreative.agency/wp-content/uploads/2018/08/NoOne_Icon_AA_LogoDesign-03.png)
Brand Attributes
Performed a Mind Walking excercise to come up with a set of strong Brand Attributes.
![](https://www.noonecreative.agency/wp-content/uploads/2018/08/NoOne_Icon_AA_LogoDesign-04.png)
Peer Review
We got the designer friends together, and gave our comps a sticker voting round. The winner rocked it!