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Avenue Apparel
Logo Redesign


Client ‘s Request

Redesign logo for screen printing & embroidery company that specializes in contracted services, promo products, & souvenirs.

Design Services

  • Branding Strategy
  • Market Research
  • Graphic Design
  • Surveying

No One’s Goals

Design new logo that is more visually appealing & less literal of services.

Main Objectives

  • One Color Logo
  • Add Tagline/Services
  • “Emblem” type of logo


New Orleans, LA


July 2018 – 2 Week Timeline


Client Discovery

Developed a “Brand Focus Sheet” which was sent to the client to get a sense of the his what, why, how and when.

Market Research

Went through dozens of screen printers websites to get a sense a where we could stand out, and what we could learn.

Brand Attributes

Performed a Mind Walking excercise to come up with a set of strong Brand Attributes.

Peer Review

We got the designer friends together, and gave our comps a sticker voting round. The winner rocked it!


Let’s [ fix ] & chill

No one cares… like No One.